The Pros and Cons of Starting a Social Media Consulting Business

Social Media is Great for Business.

Social media is quickly becoming a vital part of online marketing activities for all types of small businesses.

We use social media to reach over 20,000 Bahamians in one month to spread ideas about entrepreneurship.

The downside of social media is that the services and techniques change frequently, and many small business owners simply don't have the time or the experience to keep up with it all. In fact, with new social platforms popping up on a regular basis, staying up to speed on the social media marketing realm often takes a significant amount of time...

Time that would be much better spent on business-generating activities. This is why so many business owners looks to outsources social media marketing.

If you have a skill for promotion and have a social media following then you may be a great fit for the social media marketing business.

The Pros of Starting a Social Media Consulting Business

Some of the potential benefits of starting a social media consulting business include:

  • The growing popularity of social media websites will create more opportunities for this innovative skill.

  • A minimum amount of equipment, training and investment is needed.

  • Your business can be home-based.

  • You can offer support across all of the most popular social media sites or focus on one and provide expert niche services.

  • You can create ongoing opportunities by helping clients manage the day-to-day operations of their social media accounts.

The Cons of Starting a Social Media Consulting Business

Potential challenges of starting a social media consulting business include:

  • Some companies might not understand the potential and power of social media, so you may have to include education in your sales pitch.

  • It can take a great deal of time to gain the knowledge and experience needed to be successful.

  • In this evolving field, you will have to be aware of the new technologies being created on a daily basis.

  • You must be willing to learn the business of the company you will represent.

  • A strong background in computers and marketing is usually required.

Recommended Resources for Starting a Social Media Consulting Business

The resources below will get you on the right track as you get started as a social media consultant: