Get More Customers
Here are 5 Ways to get more customers for your business in The Bahamas
Social Media Marketing
Social Media has made it so much easier to connect with customers and provide them with your product or service. Billions of dollars are spent by global corporations to get their ads in front of their potential customers on Google, Facebook, Instagram and Twitter. If you are a small business this maybe a daunting task because you would have to be an expert in finding a way to cut through the noise of all the other advertisements to get in front of your customer base. This is where our social media management services can save your business time and generate more results faster in The Bahamas.
We know because we have certified Google & Facebook advertising professionals on our team to run ads in The Bahamas for The Bahamas Business Incubator.
So we’ve been there and done that. Reach out to us to fast track and manage your advertising efforts in The Bahamas to get more customers faster.
We have experience with converting social media advertising investments into more leads and sales. Whether your business is in real estate, consumer products, or nonprofits, our social media management services position your business for success. While another social media marketing company or agency may use ineffective social media marketing services for your social media, our company prides itself in driving real, organic traffic to our clients’ websites and store fronts.
2. Host Events
We’ve seen in The Bahamas people love to come to events to socialize and engage, especially if there is free food involved! Use this to your business advantage. Invest in putting on an event that will bring together potential customers and then use this opportunity to pitch to them directly, build trust and your brand. Here’s an example of how to do this.
If your business is sells cosmetics and you are struggling to reach new customers in The Bahamas you can put on a wine tasting & painting event targeting your potential customers. Invite as many people as you can, purchase 10 to 20 bottles of wine, gourmet cheese and painting supplies. Provide light jazz music (from Youtube much cheaper option) or even get a live band. And as people are tasting wine and painting set up a table of your cosmetics.
You as the business owner can walk around and ask people to try on the makeup to find their perfect shade, or even try a hard pitch on the spot.
The goal of this event is to build recognition for your brand, and trust for you as the business owner. Understand that everyone may not convert at this event, but you have now gotten pass the early stage of awareness. These people are now in your sales funnel if they like it or not.
P.S. Get as many names, numbers and emails as you can for this event.
3. Free Giveaway
What’s Bahamians favorite word? FREE
Pair this with food, and you will definitely get a long line of Bahamians outside your establishment.
If you pay attention to large corporations and how they’ve been able to grow their business, providing a part of their product or service for Free has become a very profitable marketing model.
A Saavy business owner should set a budget aside for providing products or services to customers or potential customers for free and here’s why.
If you are the best chef in The Bahamas, how would I know if I don’t taste your food? and why would I spend my money with you if I never tasted your food?
New customers get caught in a chicken or the egg situation, which came first? The paying customer or the free trial? Your job as the business owner is to break this chicken-or-the-egg situation and just give away a portion of the product or service.
The goal of the giveaway is to get potential customers hooked on your product or service. This takes tremendous confidence in your product or service because you are saying if you taste my food, you will be hooked and come back for more. If this is true, then why don’t you give more people a taste?
4. Refer a friend
Did you know you could get $15 by referring people to use Google Apps for work? Why would Google, a Billion dollar company do something this small for their marketing plan?
Because it’s Effective!
Referral programs work by using an existing customer to bring more customers to the business in the form of their friends, family or people they may know. The idea behind this is, if you are a customer, you probably know other potential customers.
So let’s talk about an example that can work for The Bahamas.
Let’s say you have a nail salon, one of thousands in The Bahamas, and you are trying to grow your client base. You can start a referral program with your current customers to give them a discount if they bring more business to your salon. So for example, every person they bring to your salon gets $10 off a service for one month.
This is going to bring more people in your business and hopefully you do such a good job on their nails or hair, that they get hooked.
5. Sponsor an Event or Team.
When Aliv first opened its doors in The Bahamas, they were sponsoring everything, from soccer teams to talk shows but why? They were trying to build awareness for their company and their brand. This is a successful method of building awareness and getting people to know more about your company but, it is a heftier price tag and no one can really say how effective this is.
For example, when Coca-cola sponsors a sporting team how do you know how many sales resulted from that? No one really knows, but they still do it. This is definitely a tactic for the more cash heavy companies who can throw money at marketing without the ability to track ROI. But it is still a viable method.